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Describe an advertisement
which introduced a product you
have seen - IELTS Cue Card
Describe an advertisement which introduced a product you have seen - IELTS Cue Card

Describe an advertisement which introduced a product you have seen - IELTS Cue Card


You should say

  • When and where you saw the advertisement
  • What was the product
  • How you like the advertisement
  • And explain how you felt about it


When and where you saw the advertisement:


I first saw the advertisement on television about six months ago during an evening news break. Later, I also came across the same ad on YouTube while watching a travel vlog.


What was the product:


The product was the Apple iPhone 15. The advertisement focused on its advanced camera system, sleek design, and improved battery life. It also highlighted how easily it connects with other Apple devices, making daily life more convenient.


How you liked the advertisement:


I really liked the advertisement because it was visually stunning and very creative. The ad used vibrant colors, upbeat music, and quick transitions showing different people using the phone in various lifestyles — students, photographers, travelers, and businesspeople. It was short, engaging, and left a lasting impression.


And explain how you felt about it:


I felt impressed and inspired after watching it. The storytelling was powerful — it made the phone seem like a symbol of creativity and modern living. Even though the iPhone is expensive, the ad created a desire to own it by connecting emotionally rather than just focusing on features.


Follow Up Questions


1. Where do you often see advertisements?


I often see advertisements on social media platforms like Instagram and YouTube, as well as on television and billboards in shopping malls. Nowadays, most ads appear online since people spend a lot of time using their phones.


2. What are the benefits of advertising?


Advertising helps companies reach their target audience and increase sales. For consumers, it provides information about new products, discounts, and innovations. It also helps people make better purchasing decisions.


3. Are advertisements good or bad for children?


It depends on the content. Educational and informative ads can be beneficial for children, but some advertisements promote unhealthy food or unrealistic lifestyles, which can negatively influence young minds.


4. How does advertising affect people?


Advertising strongly influences people’s emotions and buying behavior. Creative ads can inspire people to try something new, while repetitive ones can shape their preferences and even create unnecessary desires.


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