Canada has emerged as one of the most preferred destinations for international students aspiring to build a successful career in marketing, branding, digital strategy, and consumer research. With globally ranked universities, strong industry connections, and excellent post-study work opportunities, a Master’s in Marketing in Canada offers both academic excellence and strong employability.
Whether you are aiming for an MSc in Marketing or an MBA in Marketing, Canada provides a wide range of programs designed to develop future marketing leaders.
An MSc in Marketing in Canada is a research-oriented postgraduate program focused on:
Consumer behaviour & psychology
Market research & analytics
Brand strategy & communication
Digital & performance marketing
Business decision-making
The program is typically 2 years long and is offered by leading public universities across Canada. Students gain hands-on exposure through research projects, internships, and real-world case studies.
Students can apply directly through the official university websites.
| Feature | MSc in Marketing | MBA in Marketing |
| Focus | Research, analytics, consumer psychology | Business leadership, strategy, management |
| Ideal for | Fresh graduates & research-oriented students | Professionals with work experience |
| Duration | 1.5 – 2 years | 1 – 2 years |
| Entry Requirement | Bachelor’s degree | Bachelor’s + work experience |
| Career Path | Marketing analyst, researcher, strategist | Marketing manager, brand head, business leader |
Here are some of the top universities in Canada for Masters in Marketing:
| University | Course |
| University of Saskatchewan | MSc in Marketing |
| York University | Master of Marketing (MMKG) |
| Concordia University | MSc in Marketing |
| University of Guelph | MSc in Marketing & Consumer Studies |
| Queen’s University | MSc in Marketing |
| University of Lethbridge | MSc in Marketing |
| McMaster University | MPP in Digital Society |
| University of Calgary | MBA Marketing |
| Western University (Ivey) | MBA Marketing |
| HEC Montréal | MSc in Marketing |
These universities are globally ranked and highly respected by employers.
To pursue a Master’s in Marketing in Canada, applicants must meet the following requirements:
A recognized bachelor’s degree (preferably 4 years)
Background in business, management, commerce, economics, psychology, or related fields is preferred
Required by many top universities
Cut-offs vary by institution
Some universities may offer waivers based on academic merit
IELTS / TOEFL / PTE required
Minimum IELTS score: 6.5 overall (some universities require 7.0)
You will need the following documents while applying:
Official academic transcripts
Resume / CV
IELTS / TOEFL / PTE scorecard
Statement of Purpose (SOP)
Letters of Recommendation (LORs)
GMAT / GRE score (if required)
Passport copy
If transcripts are not in English or French, certified translations are mandatory.
A strong SOP and well-structured CV significantly improve your admission chances.
| Expense | Approximate Cost |
| Tuition Fees (per year) | ₹8 – ₹35 lakhs |
| Living Expenses | ₹5 – ₹8 lakhs |
| Total Annual Cost | ₹17 – ₹25 lakhs |
| University | Annual Tuition (CAD) |
| Marketing Manager | 72,200 – 77,100 |
| Market Research Analyst | 78,000 |
| Advertising & Promotions Manager | 36,100 |
| Sales Manager | 45,100 |
| Quality Management | 58,300 |
FMCG & Retail
IT & Technology
E-commerce
Consulting
Banking & Finance
Media & Advertising
Graduates are eligible for a Post-Graduate Work Permit (PGWP) of up to 3 years, allowing them to gain Canadian work experience and apply for Permanent Residency.
World-ranked universities
High return on investment
3-year post-study work permit
Pathway to Permanent Residency
Multicultural environment
Strong job market for marketers
Globally recognized degree
Shortlist universities & programs
Check eligibility & deadlines
Prepare SOP, CV, LORs
Appear for IELTS & GMAT/GRE
Apply online on university portals
Receive offer letter
Pay tuition deposit
Apply for Canada Student Visa
Fly to Canada
Some of the top universities include:
Concordia University
York University
Queen’s University
University of Saskatchewan
You need:
IELTS / TOEFL / PTE
GMAT or GRE (as required by university)
The total annual cost ranges between ₹17 – ₹25 lakhs, including tuition and living expenses.
The average salary ranges between CAD 40,000 to CAD 78,000 per year depending on role and experience.
A Master’s in Marketing from Canada is a powerful investment in your future. With strong academic foundations, international exposure, and excellent career prospects, Canada offers one of the best ecosystems for aspiring marketing professionals.
If you are planning to study abroad in marketing, now is the perfect time to start your journey.
Pacific Educational Consultant helps students with:
University shortlisting
Profile evaluation
SOP & CV preparation
IELTS coaching
Visa filing & documentation
Scholarship guidance
📍 Kota’s No.1 Study Abroad & IELTS Training Centre
🌐 Website: https://overseaspacific.com
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